Rogers may be little known today, but his contemporaries were all-too aware of his activities. In the productive years of his career, he inundated his colleagues with one campaign after another. Most of his ideas came from practices at the Globe; his extensive publicizing of his own innovations no doubt added to his paper's reputation for creative marketing. He launched each of these drives with a circular letter and some advertising materials, and then reaped responses from editors around the nation. These responses were then used to generate publicity for the next campaign. Rogers's efforts ranged from supporting the League of Nations to fighting income-tax evasion.
Advertising the Advertiser, 1912-1913
Box 6 Folder 4
Associated Newspapers, 1912-1913
Gilt Edge List, 1912-1914
Box 7 Folder 1
Correspondence, July 1913
Box 7 Folder 2
Correspondence, 1913 August-1914 January
Box 7 Folder 3
Documents, 1913
Box 7 Folder 4
Home Study Course Campaign, 1914
Box 7 Folder 5
Anti-Stephens Bill Campaign, 1914-1919
Box 7 Folder 6
Pure Food Directory, 1914-1916
Box 7 Folder 7
Bedtime Stories Club, 1915
Box 7 Folder 8
Evening Newspapers, 1916
Box 7 Folder 9
Closer Cooperation, 1918
Box 8 Folder 1
Direct Route to the Greatest Market, 1919
Box 8 Folder 2
League of Nations, 1919
Box 8 Folder 3
Newspaper Valuation, 1919-1921
Box 8 Folder 4
Anti-Income Tax Evasion, 1921-1922
Box 8 Folder 5
Pittsburgh Plate Glass and Campbell Soup Company, 1925-1930
Box 8 Folder 6
Regional Advertising, 1929-1930